52nd City

LucaBrasi Video Shoot:

A week ago, LucaBrasi played the Lucas School House on a bill with Fragile Porcelain Mice. This coming week, they'll be back at the venue for a video shoot on Wednesday, May 21. Though the event's not listed on the Lucas site, the group is looking to fill the room for obvious purposes. Matt McInerney fills us in on the details:

========

52nd City: Give me the basics about this video shoot: the song, the hours you need people on set, the activity you'd imagine taking place in the room, etc..

McInerney: We will be letting folks in at 7 p.m. and shooting soon after. Every one who comes in gets a screen printed poster commemorating the shoot (courtesy of John Vogl at the Bungaloo) and a free LucaBrasi CD. It will be about an hour or two of shooting with the crowd and the bar will be open for business. It's your typical 'band in a rock club' shoot but there will be a funky technology used in the editing phase. It's mysterious and magical and I have no idea how it works. The great news is that after the shoot, we will hang out, drink more than we should on a Wednesday and have some fun.

52nd City: Why the Lucas School House?

McInerney: David Von Allman, who is the brain child of this video, scouted a bunch of joints around town to find what was in his head. He needed to be able to shoot from all 3 sides of the stage, which I believe was the number one issue... Lucas does the job.

52nd City: Tell me about the production company working on this event. They sounds interesting, esp. since they have multiple horror films coming up. How does the form of music video fit into their approach?

McInerney: It’s called Drive Productions and they are right here in St. Louis. You're right – they have a couple of horror flicks in the works, have a movie called "Say Goodnight" in the can and now our video. We fit right in there, Tom, as you can plainly see. Actually, David has a load of things swirling around in his head which is good. Just last week, when we played a show with Fragile Porcelain Mice, David, Karl Grable and I kicked around some Kazaam 2 and White Shadow remake possibilities for major motion picture productions... all in a night's work, Tom.

52nd City: What are the goals and expectations for this video? In the post-MTV-as-music-player age, I'm intrigued with how people want their work seen.

McInerney: Dunno, really. It's more about getting Drive a nice, final video for their reel while we have something nice to represent the band on YouTube and Myspace. It's all YouTube and Myspace these days, you know...

52nd City: Do St. Louisans still love the rock?

McInerney: It seems so. People have been quite receptive when they happen upon us. We aren't exactly the lightning rod for all things rock in the STL, but the response to what we've been doing has been great. We write the songs we love to play and people respond positively. Can’t get better than that.

52nd City: What's new with your Mammal clothing concern?

McInerney: It's been sleeping as of late, but thank you for asking. My wife Marie and I have been talking about a possible late summer tee shirt show at some point. The summer seems to bring out the tees and the events and we plan to make something kick ass for late summer... but I have no details thus far... except that we plan for it to be completely kick ass! So watch out St. Louis!! Kick ass-ness is coming your way!!!