April 15, 2008

Platform = Beacon

A couple weeks back, we noted the beta version of the St. Louis Platform, the new website created by a team of former P-D writers and editors. Within a day, or two, of that, word began circulating that the online publication would be changing names, due to a conflict with a newly-registered blog via the Post-Dispatch. Interesting, to say the least. The full details are here, but this li'l bit is the nut of the matter:

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The St. Louis Platform is about to become the St. Louis Beacon. Within a few days, you will find us at stlbeacon.org. If you come here to our original address, we'll send you automatically to our new home.

We're taking this step to avoid any confusion that might result from the recent appearance of a new blog created for the St. Louis Post-Dispatch editorial page. We were surprised to discover that the blog's name is The Platform and that the name appears in print announcements with a trademark symbol next to it.

Posted by Thomas Crone at 07:16 PM | Digital & New Media
Comments

What happened to the voices here?


Posted by rod on Tue., Apr 15, 2008 at 9:25 PM

more details here:

http://news.riverfronttimes.com/2008-04-09/news/did-the-post-dispatch-deliberately-give-its-new-blog-the-same-title-as-the-competition/

Posted by Annie Zaleski on Wed., Apr 16, 2008 at 3:37 PM

Thanks for the link.

And what do you know about the Hi-Pointe closing?

Posted by thomas on Wed., Apr 16, 2008 at 3:41 PM
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