52nd City

Kirkwood Singles?

While driving through Kirkwood today - something of a rarity, at that - I noticed a sign on a city right-of-way, simply stating: "Single? www.kirkwoodsingles.com." Hmm. Okay. Is there something happening in the suburb that we don't know about?

An odd media message to say the least, and worthy of immediate follow-through. The site features a graphic of Downtown St. Louis and a long, personal questionnaire (uh, no thanks), along with non-clickable graphics offering "parties, trips and introductions." I couldn't make out any reason why Kirkwood was the hook for this site, but I imagine my inbox will soon be filled by curiously-worded, spam-my promotions featuring the city's name.

Alas, curiosity can kill the inbox.